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Adds $130 million brand to its portfolio.
November 27, 2012
By: TOM BRANNA
Editor
L’Oréal will acquire Urban Decay. A purchase price was not disclosed, but Urban Decay had sales of $130 million for the year ended June 30, 2012. Based in Newport Beach, CA, Urban Decay, created in 1996 by makeup expert Wende Zomnir, has built a reputation based on the concept of “beauty with an edge” and values of femininity and irreverence. The line has star products in the eye category such as the Naked Palette and recently successfully launched its new foundation, the ...
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